That’s because the folk from this significant mining town 1,160km west of Sydney are happy with their home town being the spiritual heartland of one of Australia’s most famous cinematic achievements, Priscilla: Queen of the Desert.
And, since the film’s 21st birthday in 2015, proud to play host to the Broken Heel Festival.
Filled with fun, frocks and its fair share of flair, the Festival pays homage to the cult 1993 film about the adventures of three drag queens who drive their bus, Priscilla, from Sydney’s LGBTI scene to the natural wonder of Australia’s Red Centre.
But the Broken Heel Festival does more than just bring colourful performers and enthusiastic crowds to this rural town which was one of the main backdrops for Priscilla.
Celebrating tolerance and acceptance in regional Australia.
That’s why the team leading AGL’s $460 million Silverton wind farm project – which is going up in the Barrier Range, around 20 kilometres northwest of Broken Hill – was keen to help the Festival find its feet by becoming a major event sponsor for 2016.
“Contributing sponsorship and community funding to regions we operate in can make a huge difference to the bigger picture,” explains AGL Community Stakeholder Relations Manager, Helena Orel.
With AGL already being proud supporters of Melbourne’s Midsumma Festival and Sydney’s Mardi Gras Film Festival, Helena says it was an easy decision for Australia’s largest integrated energy provider to support one of Broken Hill’s more-fabulous cultural drawcards.
‘Our business is committed to building one of the most diverse workforces in Australia – creating an accepting environment for everyone regardless of their gender, ethnicity, religion or sexual orientation,” she explains.
“This partnership with Broken Heel goes a long way in bringing this vision to life for all of our employees, as well as the broader community.”
And according to Helena, the festival could very well have a big, bright, beautiful future ahead of it.
“Now that the festival’s been successfully running for two years, the Broken Heel organisers can apply for additional funding Destination NSW,” she says.
“Fingers crossed they get it – what a big win it’d be for Broken Hill!”
Learn more about AGL’s commitment to diversity and inclusion.